Your Insufficiently Developed Commercial Negotiation Skills Ability Could Cause Critical Negotiation Interventions To Collapse Due To Insufficient Preparation

Two parties are engrossed in a negotiation - one succeeds in achieving his/her objective(s) and is satisfied, whilst the other walks away unhappy with the outcome. Does this scenario sound familiar?

Do you often feel unhappy with an agreement that you have reached? Have you sometimes entered into a settlement only to feel remorse soon after reaching agreement?

SUCCESS VS FAILURE

What differentiates success vs failure in business negotiations?

Most of us understand the importance of preparation to deliver success and it is therefore remarkable to note that most business negotiators do not spend adequate time planning for negotiations, often due to not enough negotiation training. Professional sports people spend considerably more time preparing for a championship than they spend in competition; should it be any different for commercial negotiators?

THE EVIDENCE

Commercial negotiators only spend approximately 1/3 as much time preparing for negotiation as they actually spend in negotiation. If you were a professional sports person, this would mean that you devoted only 1/3 as much time training & preparing as you do in competition. The leading factor to profitable commercial negotiation outcomes is the quality of your preparation for the negotiation.

As a matter of negotiation strategy, consider the following main 5 factors of preparation and at the same time you will simultaneously improve your negotiation skills:

1. Understand Yourself

Before we even put into operation best- and leading practice negotiation, it is vital that we first invest in understanding our own strengths & weaknesses and it is vital that we make use of personal profiling tools to underline our areas of preference within the context of business negotiations, which enables us to have a reference point from which to plot our skills development.

2. Vision

What is the main goal behind the negotiation? Is the negotiation about price or is it about the value that can be added? What are the key motivating factors behind your counterparty's position? What mutual ground, if any, exists between your and your counterparty's vision? It is key to comprehend the drivers or silent motivations behind the positions of all parties to the negotiation and it is only by asking questions that we will uncover these motivations.

3. Value

What are the main deal objectives being targeted in this negotiation? What are the facts and figures strengthening the negotiation environment? What options does each party have, if any? Once again we should try to recognise, rank & weigh the objectives of all parties to the negotiation and only then are we in a position to highlight those objectives that are shared and at the same time deal with those objectives that are likely to trigger conflict.

4. Process

Have you spent time preparing an agenda for your upcoming negotiation? Have you listed all the concessions that you will make & receive? Do you have tools/templates at your disposal to support the effectiveness of the negotiation process.?

5. Relationship

It is easy to forget that we deal with individuals who have goals & aspirations not unlike our own and it is not always just about the money. The research is clear that people are more likely to agree with those whom they trust & like, than with those with whom they little in common. Try to focus on those interests that you share with your negotiation counterparts, and do not forget to focus on the people.

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